For this first collection, Georges Laurence starts from a gesture that has become instinctive: the zoom
The one we perform without thinking on social media, driven by distraction rather than real interest
Zoom observes this habit and shifts it from the digital space to the garment
Rather than competing for attention on a screen, the collection proposes another form of distraction: noticing what is already there, in the real world
What was once secondary becomes the main element of the garment
Distraction is no longer digital; it is physical
© 2026 Georges Laurence
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